Senior Product Marketing Manager, Technology Partners | Hybrid, Cary, North Carolina

We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers.

If you're looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you'll find it here. We're recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more.

About the job

The Corporate Marketing team is looking for a strategic and execution-oriented Senior Product Marketing Manager to lead the go-to-market strategy, messaging, and content development for our technology partnerships and third-party marketplace presence. This highly cross-functional role sits at the intersection of product, partnerships, marketing, and sales, playing a key role in amplifying our ecosystem value and accelerating partner-led growth. You will own how we tell our story with partners and on partner platforms and marketplaces, ensuring our joint offerings are clearly positioned, well-articulated, and effectively marketed to the right audiences.

As a Senior Product Marketing Manager, Technology Partners, you will:

• Build and execute product marketing strategies for technology partnerships and listings on third-party marketplaces.
• Define value propositions, messaging, and positioning for co-built or integrated solutions with cloud, ISV, and data platform partners.
• Collaborate with alliance and partner teams to drive awareness and demand through joint campaigns, co-marketing, and marketplace promotions.
• Own the messaging, content, and overall positioning for marketplace listings.
• Create and optimize product presence, tailored to each marketplace audience.
• Partner with product management and partner marketing to ultimately ensure listings are optimized for education and conversion.
• Develop sales enablement content and tools to help internal teams and partner sellers articulate the value of joint solutions.
• Equip field teams with competitive insights and objection handling related to marketplace and partner offerings.
• Collaborate closely with product managers, partner managers, demand generation, and campaign teams to drive aligned go-to-market plans.
• Coordinate product launch activities and solution rollouts that involve or impact partners and marketplaces.
• Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

Required qualifications

• Bachelor’s Degree, preferably in Business, Marketing, Computer Science, or related discipline.
• 8 years of product marketing or solution marketing experience in a B2B technology company.
• Demonstrated experience with partner marketing, technology ecosystems, or cloud marketplaces.
• Experience developing and delivering technical content and product-level messaging.
• Strong ability to craft compelling messaging for technical and business audiences.
• Proven project management skills and comfort managing multiple cross-functional initiatives.
• Experience working with cloud marketplaces (AWS, Azure, GCP) and partner ecosystems.
• Familiarity with co-sell motions, marketplace procurement, and technical integration storytelling.
• Understanding of enterprise software, cloud infrastructure, or data platforms.
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

Additional competencies, knowledge and skills

Building Partnerships – Developing and leveraging relationships within and across work groups to achieve results.

Business Acumen – Using one’s knowledge of economic, financial, market, and industry trends to understand and improve individual, work group, and/or organizational results; using one’s understanding of major business functions, industry trends, and own organization’s position to contribute to effective business strategies and/or tactics.

Technical/Professional Knowledge & Skills – Having achieved a satisfactory level of technical, functional, and/or professional skill or knowledge in position-related areas; keeping up with current developments and trends in areas of expertise; leveraging expert knowledge to accomplish results.

World-class benefits  

Highlights include...

• Comprehensive medical, prescription, dental and vision plans.
• Medical plan options include:
  • PPO with low annual deductible and copays.
  • HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).
• Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan. There's a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!
• An industry-leading 401k plan.
• Tuition Assistance Program and programs and resources to support your development
• Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
• Volunteer Time Off, parental leave and unlimited paid sick days.
• Generous childcare benefits for all full-time employees.

You are welcome here.

At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers.

Additional Information:

To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to any characteristic protected by law. Read more: Know Your Rights. 

Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

SAS only sends emails from verified “sas.com” email addresses and never asks for sensitive, personal information or money. If you have any doubts about the authenticity of any type of communication from, or on behalf of SAS, please contact Recruitingsupport@sas.com.

Let's stay in touch! Join our Talent Community to stay up to date on company news, job updates and more.

#SAS